Theme Settings - Overview

Overview

Theme Settings is where site-wide configuration lives. It's three pages in the WP admin sidebar, all nested under Theme Settings:

Page	What lives there	Reference
Theme Settings	Branding, fonts, affiliate prefix, disclosure, socials, slugs, archive pages, analytics, footer content, layout (nav / hero / blocks / footer style), license, demo setup.	General
Theme Settings → Colors	Per-component color overrides on top of the chosen palette.	Colors
Theme Settings → Strings	Override every UI string without editing code.	Strings

The main Theme Settings page is organised into tabs along the top (General, Footer, Layout, License, Demo Setup); the General doc walks through each tab.

Settings precedence

When the same setting can be configured at multiple levels, this is the precedence (highest wins):

1. Per-page setting - e.g. a page's hero background image override.
2. Theme Settings global default - e.g. the global hero background image.
3. Theme hard-coded fallback - what the theme renders if neither is set.

Leave Theme Settings as your global baseline, override only on the pages where you need something different.

What's next

• General - start here, it's where most first-time configuration happens.
• Colors - retune individual color values on top of the chosen palette.
• Strings - the highest-leverage page; tweaks every label without code.